About Us
Our Story
Soal Nua Group is a live event production, creative management, and technical support company built on over 16 years of experience across music, entertainment, corporate AV, touring, and live event production. Founded with the meaning of “New Life Group,” Soal Nua Group was created to bring fresh energy, technical precision, and creative support to every project. The company specializes in video engineering, LED support, laser operation, VJ performance, livestream production, breakout room support, technical logistics, and on-site production leadership for concerts, festivals, corporate events, hybrid events, and touring environments.
With experience supporting more than 1,500 live and corporate events, Soal Nua Group understands the pace, pressure, and communication needed to execute successful productions. Recent work includes video engineering, laser support, and visual operation for national touring environments, including multi-city live music productions and large-scale venues. Whether working with production companies, artists, corporate clients, or creative teams, Soal Nua Group brings a dependable, solutions-focused approach to every show, from advance planning and technical setup to show execution and post-event wrap-up.
Beyond the technical side, Soal Nua Group also carries a strong background in artist development, talent management, booking, marketing, and music industry strategy. This gives the company a unique ability to understand both the creative vision and the business needs behind an event. At its core, Soal Nua Group exists to support the vision, elevate the execution, and bring new life to every stage, screen, and experience it touches.